It doesn’t matter if we are talking about a real estate office or a self-employed realtor. The moment the customer decides to hand over the keys to the sale, trust is everything. Therefore, working on the image is always fundamental.
Always being presentable and treating your customers cordially is a good start for this, but you need to think more strategically. Therefore, personal marketing becomes indispensable.
Basically, personal marketing is the set of actions and strategies that aims to improve your brand. Yes, you need to think that you are a product yourself, that is sold daily to the consumer. A brand carries with it concepts like trust, transparency and professionalism – just the types of values that you must convey.
In this post, we are going to show you a little bit about the importance of working with personal marketing. Check out:
Expand your real estate portfolio
Whoever wants to sell needs to have something to sell? This means that it is useless to be an extremely talented and articulate seller if your list of properties is small – a situation that, in itself, greatly reduces the possibilities of selling.
For this reason, the first benefit of personal marketing for the realtor is to win the trust of the owners, one of the most important audiences for the professional.
In other words, as the broker reinforces his brand in a certain region, he increases the famous “word of mouth marketing”, and this contributes to obtain properties in the surroundings.
Increase chances of completion
Many of the buyers are back on their feet with realtors and, in some cases, rightly so. It turns out that, unfortunately, there are some professionals who prefer to conclude the sale at any cost, without showing the real situation of the property to the buyer.
This is an unpleasant situation, which ends up harming the whole class. Therefore, it is necessary to show that you are different! Working in personal marketing is also a way of reinforcing positive values through actions over time.
Thus, by being recognized for his qualities, the broker greatly increases the chances of completing a sale.
Be a recognized professional
If recognition is important for other areas, in real estate brokerage it is vital to success . The real estate agent sells his image daily and, for this reason, he must always be thinking about different ways to win over his audience.
Looking for a differential, establishing strong values and always seeking the best service are some of the important strategies, but the ideal is always to seek to renew yourself to meet the needs of the client and establish yourself as a “cutting edge” professional.
Recognition is what drives an independent realtor to become a manager of a large office, so work on your personal marketing right now!
Did you like our personal marketing tips for the realtor? Have you put any of them into practice? If so, what were the results? Share your experience with us. Leave a comment!